ASSIMILATE Congratulates Post-Production Artists for Their Work on Films at Sundance 2017 At the Sundance Film Festival 2017 in Park City, Utah (January 19 - 29), the roster includes filmmakers whose post-production companies used ASSIMILATE's SCRATCH(r) post-production tools in their digital workflows. ASSIMILATE is extremely pleased to congratulate its customers for their creativity and artistry in the following films and documentaries in the following Sundance categories. ...Read More »
Content Insider #489 - OTT, Crafty Strength By Miles Weston More devices, more screens means more opportunities for content owners to move more entertainment material to consumers. I don't have to tell you that the world of content is going OTT to folks by-passing traditional channels. Cable companies and networks are struggling to adjust to the new (young) creative viewer while still deliver predictable news/information/entertainment to older folks...and trying to make money on all of them for their advertisers and their bosses. It's tough to jump to the next level of media & entertainment when you're uncertain how you're going to turn a profit. But my kids could care less about the delivery folks profit as long as they get their content when they want it, where they want it, how they want it. ...Read More »
A Look "Behind-the-Scenes" of Immersive VR By Lou Wallace With 2016 being its breakout year, 360° VR productions are everywhere. And VR headsets - like Samsung GearVR, Google Cardboard, or Oculus Rift - are making it a quality, immersive experience. But what's going on "behind-the-scenes"? ASSIMILATE is at the forefront of supporting VR with its new SCRATCH VR Suite that includes all the post tools - conform, color grading, compositing, and finishing - to work in 360° media, and includes SCRATCH Play for playback and SCRATCH Web cloud-based collaboration and review tools that are automatically formatted for 360° viewing in VR headsets. Getting out in the field with customers, Lucas Wilson and Jeff Edson, CEO at ASSIMILATE talked with us about how they are responding to the VR market with its SCRATCH product line to offer creators the streamlined professional and powerful production and post-production tools that are needed to enhance and finalize the look-and-feel of VR content. ...Read More »
ASSIMILATE Releases SCRATCH v8.5 Update, Supporting RED's New 8k Weapon Helium Sensor and 8k VistaVision Always at the forefront of post-production support for the latest RED digital camera formats (www.red.com), ASSIMILATE's SCRATCH 8.5, build 909, now includes support for RED's new 8K Weapon Helium Sensor, as well as the 8K Weapon VistaVision-sized Sensor (full frame). Support includes the Log3G10 gamma space and REDWideGamutRGB color space. ...Read More »
ASSIMILATE Continues Fast Pace of Leading-Edge Functionality for SCRATCH Ecosystem with New SCRATCH 8.5 In its continued commitment to boost the creativity and productivity of creative professionals in digital cinema within a streamlined workflow, ASSIMILATE today announced SCRATCH 8.5, a significant update to its entire SCRATCH ecosystem. The new, real-time SCRATCH 8.5 ecosystem includes the SCRATCH 2D/3D post-production tools - dailies, conform, color grading, versioning, compositing, and finishing; SCRATCH Play for playback and review; and SCRATCH Web for cloud-based review and collaboration. ...Read More »
Rivalry on the Ice There is almost no rivalry in professional sports that matches the intensity of one in the National Hockey League. It is not just team against team, but city against city competing against each other in rivalries that have been passed down through generations. Which is one of the reasons why the Winter Classic has become a huge success. Every year, the NHL highlights hockey the way it used to be played: Outside, open to the elements, and in front of thousands of screaming fans. All while featuring teams that have forged generations of bitter rivals. One of these heated rivalries is between the Montreal Canadiens and the Boston Bruins. These two teams are members of the "Original Six", the first professional hockey teams in the NHL, dating back to the beginning of the 20th century. ...Read More »
Java Post's Caffeine Fueled Success Jack Tunnicliffe, Java Post founder and president, has lived the transition into digital, keeping his post production facility on the forefront of technology shifts and disruptions. "Java Post is 20 years old, but this is my 43rd year working in television," he said. "I started in television working at the CTV (Canadian TV) television network as a camera operator and eventually worked my way to a producer/director position doing live television, such as the Olympics. I also produced and directed television shows, documentaries and commercials, but my passion has always been the work done in post." ...Read More »
ASSIMILATE Announces Support for ProRes 4444 XQ By Lou Wallace ASSIMILATE announced today it has added support in its SCRATCH post-production tools and workflow for encoding and decoding using the Apple ProRes 4444 XQ codec. ProRes 4444 XQ is the highest-quality version of the ProRes codec for 4:4:4:4 image sources (including alpha channels). This format has a very high data rate to preserve the detail in high-dynamic-range imagery generated by today's highest-quality digital image sensors. For the detailed facts and benefits, visit https://support.apple.com/en-us/HT202410. ...Read More »
Sarah Adina Smith's "Midnight Swim" For any filmmaker, switching genres between movies is always a tough task. But Sarah Adina Smith decided to switch between genres three times in the same film. "Midnight Swim" takes viewers from a faux documentary to a surreal thriller and then to a sweeping cinematic feature, all in the space of a single film. ...Read More »
ASSIMILATE Congratulates Post Production Houses for their Sundance 2016 Nominations At the Sundance Film Festival 2016 in Park City, Utah the roster includes filmmakers whose post-production companies used ASSIMILATE's SCRATCH post-production tools in their digital workflows. ASSIMILATE is extremely pleased to congratulate its customers for their creativity and artistry in the following films and documentaries in the following Sundance categories: Local Hero, Metropolis Post, and Storm Post Production. ...Read More »
Perfecting Produce There is nothing quite like the challenge of color correcting a food commercial. All of those beautiful food spots you see every day take a skilled hand and a huge amount of work to look that good. And Florida's Indie Atlantic are experts at it. Which is why the foodstore giant Publix used Indie Atlantic Films for its new "At Season's Peak" ad campaign. And to get the look that Publix wanted, Indie Atlantic used DaVinci Resolve. ...Read More »
Parachute Creates a Legendary Ballgame in an Empty Stadium for Chrysler with Blackmagic Fusion Studio When Miguel Cabrera swings the bat, there's usually a stadium full of screaming fans around him. However, for Chrysler's "Miggy at the Bat" commercial, the stands were empty. The commercial celebrating the 2015 Chrysler 200 centered on Cabrera in an updated "Casey at the Bat" tale and featured the legendary showdown between batter and pitcher. In reality, Cabrera and the pitcher were worlds apart, in Detroit and Los Angeles, surrounded by green screens and needed NYC's Parachute to create the scenery and game around the players. The Parachute team, led by founder Sam O'Hare, created the spot by building a stadium and providing the setting for the infamous strike out (and later, added comeback.) Using different software for various components to build the stadium, Parachute relied on Blackmagic Design's advanced visual effects (VFX) and motion graphics solution, Fusion Studio, to bring everything together. ...Read More »
No Deadline Too Close, No Grade Too Much: Atlanta's Bed Head Media and DaVinci Resolve Phil Stevens and his colleagues at Bed Head Media are some of the hardest working media professionals in Atlanta. You have to be when you handle everything from commercial cinematography, short films, live event coverage, motion graphics, documentaries, corporate videography and a variety of church testimonial and website videos. Their work includes commercials for huge brands such as Home Depot and AutoZone, as well as award winning short films and documentaries. ...Read More »
Red Flight Pictures Capture Poetry in Motion with Blackmagic Design Cameras and DaVinci Resolve Poetry in motion has a different meaning when it comes to Red Flight Pictures. The independent film production company recently teamed up with poet Tyler Knott Gregson to translate his poetry into a short film. Lead by Kyle Thompson, executive producer, the Red Flight Pictures team wanted to provide a visual format for Gregson's poems to support some of the poet's charity work. Red Flight Pictures interpreted Gregson's poem to tell the story of a young girl in a coma who's trying to escape her own state of mind. Isolated from others' help, she must be her own savior. Yet to do that she has call up her courageousness and ferocity, and let go of self doubt. To best capture the poem's sentiment and visually depict the internal struggle and solitude, Red Flight Pictures turned to the Blackmagic Cinema Camera and Blackmagic Pocket Cinema Camera. ...Read More »
To Be Funny: 100 Years of Buster Keaton Buster Keaton is a film legend. April 2017 marks 100 years since he first stepped onto the silver screen, His comedy and physical stunts still stun audiences, leaving them wondering just how in the world he did them. In the film "To Be Funny," New York based production company +Merge Creative Media delves into Buster Keaton's legacy and finds out why the film master still has a fanatical following in 2015. To do this, cinematographers Gavin Rosenberg and Chad Gardella have been relying on Blackmagic Design's Pocket Cinema Cameras for principal photography and have been grading the film in DaVinci Resolve Studio. ...Read More »
ASSIMILATE's SCRATCH 8.4 Sets the Pace for Advanced Real-time Features, Workflow, & Ecosystem at a Price Everyone Can Afford ASSIMILATE today announced its new SCRATCH 8.4, the latest version of its advanced, real-time post-production tools and workflow. "Leading the industry in offering the latest advancements in digital cinema technology is the cornerstone of what we do. Assimilate is all about developing real-time tools and a workflow that DITs, post-production artists and all filmmakers need to be creative, productive, and competitive," said Jeff Edson, CEO at Assimilate. "With SCRATCH 8.4, users get an abundance of advanced features that enable them to excel at what they do, and at a price everyone can afford. And with a host of SCRATCH industry partners, they can build an extensive and integrated SCRATCH ecosystem that gives an even greater boost to their productivity." ...Read More »
Post-Moderne: A Modern Method to Color Grading with DaVinci Resolve For the first time in recent history, a Montreal based colorist has been nominated for the prestigious Hollywood Post Alliance Awards in the Outstanding Color Grading for a Feature Film category. Post-Moderne's Charles Boileau is one of five nominees for his work on Monsoon, a documentary shot in 4K that explores the social, economical and philosophical aspects of the Monsoon in modern India. Charles stands among nominees from some of this year's top films, including Birdman, Whiplash, The Boxtrolls and Lady of Csejte. ...Read More »
The Beach Should Be Sunny As part of the NSW Achievement Awards, the NSW government decided to shoot a video showing the various regions and the amazing creative work coming out of those regions. Australia is a beautiful country and highlighting its natural wonders, along with the work being done in each region, would be a perfect way to show potential companies what the Australian creative industry can offer. Ben Allan ACS had one day to shoot at Byron Bay in New South Wales. One day to capture the sand, surf and beautiful weather that has made Byron Bay a vacation paradise. But it was raining. And not a nice quick sun shower. Raining buckets. ...Read More »
Howard Lukk's Short Film 'Emma' Gets the High Dynamic Range Treatment with Help from DaVinci Resolve There is something special about "Emma." Not only did the short film have its screening at the 2015 Cannes Film Festival, but it was also one of the very first films shot and produced in a High Dynamic Range (HDR) workflow. HDR produces a greater dynamic range of luminosity and allows the cinematographer to capture and display a much wider contrast ratio. And while HDR requires filmmakers to pay more attention to the nuances of shooting, such as lighting, production and costume design and makeup, being able to take advantage of a greater range in color in post production creates truly stunning images more akin to what the human eye sees. ...Read More »
A Tale of Two Films Daniel Stuyck never set out to be a colorist. Having moved to Austin, TX to attend graduate school in film production at the University of Texas, he found himself in a situation not uncommon to most independent filmmakers. Daniel started getting asked by friends and fellow graduate students if he would grade their films. Word of mouth is how Daniel came to grade both SXSW Grand Jury Prize winning films. ...Read More »
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