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Defining The Art of Shaving with Blackmagic Design
The Art of Shaving is looking to change the perception that many men have of the shaving experience. Considered the world's leading premium shaving brand, the company was built on the philosophy that shaving should be a pleasurable experience, and at many of its locations around the country, The Art of Shaving offers "Barber Spas." These contemporary barber shops offer various shaving and trimming services, and while the company's signature service is the "Royal Shave," it also offers a traditional shave as well as haircuts and beard/mustache trims.
One of the questions that employees receive most often is "What's the difference between a traditional and royal shave?" To help answer this question and help customers better understand its services, Director Christopher Califano recently shot a video that brought the shaving experience to life using the Blackmagic Cinema Camera EF, Pocket Cinema Camera and DaVinci Resolve color corrector.
The Beauty is in the Details
Christopher's friend and employee at The Art of Shaving came up with the idea to create a visual representation that would differentiate between the two services. After submitting the idea to management and receiving approval, he approached Christopher about shooting the video.
Christopher, a self trained filmmaker, originally studied media and communications, eventually teaching himself the technical aspects of the motion picture industry. With two years' experience shooting short films and music videos, his background lent itself perfectly to delivering a professional video that accurately represented The Art of Shaving's premium brand.
"I chose the Blackmagic Cinema Camera because it's a no brainer for my arsenal," said Christopher. "With the power to shoot in either RAW or ProRes 422 (HQ), I had extreme flexibility in post. I was able to concentrate a little less on lighting setups and a little more on getting the perfect frame. I also used a Blackmagic Design Mini Converter HDMI to SDI to connect the camera to my own HDMI monitor, which helped me save space and money by not having to rent an extra monitor."
The Blackmagic Cinema Camera, which comes in both EF and Passive MFT mount models, features a high resolution 2.5K sensor, super wide 13 stops of dynamic range and 12-bit RAW uncompressed and compressed ProRes and DNxHD file formats.
"It was a very small shoot, and the Blackmagic Cinema Camera allowed me to deliver a professional looking video without the need for a big setup and crew," said Christopher. "I also used the Pocket Cinema Camera for a few B roll shots, which really came in handy when I needed to get multiple angles of the barber. Since I was a one man crew that day and the barber moved quickly, I needed to make sure the whole shave was filmed properly. I was able to accomplish this by adding the Pocket Cinema Camera to capture the entire shave as I moved around for close ups."
Blackmagic Design's Pocket Cinema Camera is a digital film camera with 13 stops of dynamic range, Super 16 sensor size, high quality lossless CinemaDNG RAW and Apple ProRes(tm) recording and the flexibility of an active Micro Four Thirds lens mount, all within a pocket sized camera.
During the shoot, which took place one evening after the store closed for the night, Christopher shot all of the footage in RAW in just two hours. He then brought the footage into post production and color graded the video using Blackmagic Design's DaVinci Resolve.
"I wanted the look to be something with subtle saturation that felt timeless," he said. "I always feel at home when using Resolve, and look plays a big part in The Art of Shaving's products and style. After taking a look around the store, I realized nothing screamed bright, saturated colors. Instead there was lot of wood tones, greys and whites with only hints of color in the product labels. So I worked that into the final grade."
Since Christopher shot the footage in RAW, he was easily able to dial in the look he was going for in post production using DaVinci Resolve. He was also able to use DaVinci Resolve to reduce Chrominance noise created by the lighting in the barbershop.
"The Blackmagic Cinema Camera has finally made it possible for indie filmmakers like me to create a vision without the help of a huge crew," said Christopher. "It gives me a clean, crisp palate to work from in RAW and allows me to take a small production and give it a total transformation in DaVinci Resolve."
Christopher continued, "These days, a lot of companies are using DSLRs to shoot most of their video content. Having the Blackmagic Cinema Camera has given me a huge advantage and boost in quality, but also a huge boost of confidence that I will always have the right tools to film any situation."
Related Keywords:Blackmagic Design, Blackmagic Cinema Camera, Pocket Cinema Camera, DaVinci Resolve
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