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Content Insider #489 - OTT, Crafty Strength
IBC Outlines Challenges in the New M&E World
Content Insider #489 - OTT, Crafty Strength
More devices, more screens means more opportunities for content owners to move more entertainment material to consumers. I don't have to tell you that the world of content is going OTT to folks by-passing traditional channels. Cable companies and networks are struggling to adjust to the new (young) creative viewer while still deliver predictable news/information/entertainment to older folks...and trying to make money on all of them for their advertisers and their bosses. It's tough to jump to the next level of media & entertainment when you're uncertain how you're going to turn a profit. But my kids could care less about the delivery folks profit as long as they get their content when they want it, where they want it, how they want it. Read More

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ASSIMILATE Announces Support for ProRes 4444 XQ
ASSIMILATE Announces Support for ProRes 4444 XQ
ASSIMILATE announced today it has added support in its SCRATCH post-production tools and workflow for encoding and decoding using the Apple ProRes 4444 XQ codec. ProRes 4444 XQ is the highest-quality version of the ProRes codec for 4:4:4:4 image sources (including alpha channels). This format has a very high data rate to preserve the detail in high-dynamic-range imagery generated by today's highest-quality digital image sensors. For the detailed facts and benefits, visit https://support.apple.com/en-us/HT202410. Read More
Project Profile:
Sarah Adina Smith's "Midnight Swim"
Sarah Adina Smith's
For any filmmaker, switching genres between movies is always a tough task. But Sarah Adina Smith decided to switch between genres three times in the same film. "Midnight Swim" takes viewers from a faux documentary to a surreal thriller and then to a sweeping cinematic feature, all in the space of a single film. Read More
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ASSIMILATE Congratulates Post Production Houses for their Sundance 2016 Nominations
ASSIMILATE Congratulates Post Production Houses for their Sundance 2016 Nominations
At the Sundance Film Festival 2016 in Park City, Utah the roster includes filmmakers whose post-production companies used ASSIMILATE's SCRATCH post-production tools in their digital workflows. ASSIMILATE is extremely pleased to congratulate its customers for their creativity and artistry in the following films and documentaries in the following Sundance categories: Local Hero, Metropolis Post, and Storm Post Production. Read More
Project Profile:
Perfecting Produce
Perfecting Produce
There is nothing quite like the challenge of color correcting a food commercial. All of those beautiful food spots you see every day take a skilled hand and a huge amount of work to look that good. And Florida's Indie Atlantic are experts at it. Which is why the foodstore giant Publix used Indie Atlantic Films for its new "At Season's Peak" ad campaign. And to get the look that Publix wanted, Indie Atlantic used DaVinci Resolve. Read More
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Parachute Creates a Legendary Ballgame in an Empty Stadium for Chrysler with Blackmagic Fusion Studio
Parachute Creates a Legendary Ballgame in an Empty Stadium for Chrysler with Blackmagic Fusion Studio
When Miguel Cabrera swings the bat, there's usually a stadium full of screaming fans around him. However, for Chrysler's "Miggy at the Bat" commercial, the stands were empty. The commercial celebrating the 2015 Chrysler 200 centered on Cabrera in an updated "Casey at the Bat" tale and featured the legendary showdown between batter and pitcher. In reality, Cabrera and the pitcher were worlds apart, in Detroit and Los Angeles, surrounded by green screens and needed NYC's Parachute to create the scenery and game around the players. The Parachute team, led by founder Sam O'Hare, created the spot by building a stadium and providing the setting for the infamous strike out (and later, added comeback.) Using different software for various components to build the stadium, Parachute relied on Blackmagic Design's advanced visual effects (VFX) and motion graphics solution, Fusion Studio, to bring everything together. Read More

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ASSIMILATE Releases SCRATCH v8.5 Update, Supporting RED's New 8k Weapon Helium Sensor and 8k VistaVision ASSIMILATE Releases SCRATCH v8.5 Update, Supporting RED's New 8k Weapon Helium Sensor and 8k VistaVision - Support Includes Log3G10 Gamma Space and REDWideGamutRGB Color Space
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ASSIMILATE Continues Fast Pace of Leading-Edge Functionality for SCRATCH Ecosystem with New SCRATCH 8.5 ASSIMILATE Continues Fast Pace of Leading-Edge Functionality for SCRATCH Ecosystem with New SCRATCH 8.5 - Enhanced 3D Workflow, HDR Update, Increased Format Support & Improved Data Management
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Rivalry on the Ice Rivalry on the Ice - Grading VFX Heavy Spots with Boston's Finish Post For Epix's 'Road To The Winter Classic'
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